Kettu Galleria x Osmia Collaboration Debuts at Keio Department Store
The best collaborations often happen when two worlds meet. This autumn, Finnish fragrance house Osmia and Kettu Galleria by visual artist Pive Toivonen joined hands to create a collection that blends the serenity of Nordic nature with the playful spirit of Finnish art.
The result is a series of sauna aromas, room fragrances, and aroma candles, all crafted with natural ingredients and carrying the essence of birch forests and sauna traditions. Each piece is wrapped in Toivonen’s imaginative illustrations, adding a lighthearted, human touch to fragrance. It is a meeting point of scent and story — a way of bringing Finland closer to everyday life.
Alongside the collaboration, Toivonen’s art prints and postcards are also available, offering buyers a chance to experience her well-loved depictions of sauna culture, animals, and the landscapes of the North.
The project marks the first introduction of this collaboration to Japan, presented within the setting of Keio Department Store’s Nordic Fair. For Monordi, facilitating the meeting of Osmia and Pive Toivonen reflects a continuing commitment to building bridges between Nordic creators and new audiences abroad — with respect for authenticity, quality, and cultural context.
Why It Matters
For Japanese retailers and distributors, this collaboration is more than just a product launch. It demonstrates how Nordic design and fragrance can complement each other in ways that feel both timeless and contemporary. By connecting fragrance with art, the collection invites customers to engage with Nordic lifestyle on multiple levels — emotional, sensory, and visual.
Hokuosai 2025 at Keio Department Store (Shinjuku, Tokyo)
- Dates: September 18 (Thu) – 28 (Sun), 2025
- Hours: 10:00 AM – 8:00 PM (closes at 5:00 PM on the final day)
- Venue: Keio Department Store, Shinjuku, 7th Floor, Main Exhibition Hall
- Theme: Crafts of the North
- Highlights: Discover Nordic handicrafts, traditional design, vintage ceramics, food specialties, and hands-on workshops that let you step into the world of Scandinavian living.
See event details on Keio’s official site
What to Expect
Osmia × Pive Toivonen Collaboration Series (Japan Debut)
- Sauna Aroma: Sauna Vihta, Birch
- Room Fragrance: Sauna Vihta, Birch
- Aroma Candle: Sauna Vihta, Birch
(Limited edition – available only while stocks last)
Pive Toivonen Artwork
- Sauna-inspired Art Prints
- Postcards
Collaboration Opportunities
Kettu Galleria and Monordi Oy actively welcome new partnerships. We are particularly looking to connect with sauna owners, wellness operators, and sauna-related product companies who see the potential in creating original goods with the distinctive art and designs of Pive Toivonen.
If you are interested in developing bespoke items that celebrate sauna culture with a unique artistic identity, we would be delighted to hear from you. Together, we can shape new ways of bringing Nordic creativity into everyday life.
For inquiries, please contact Monordi Oy at kettu.galleria(at)monordi.fi.
