At Monordi Oy, we are proud to support the creative vision of Kettu Galleria and visual artist Pive Toivonen. We are happy to announce her upcoming exhibition, “Saunarauha” (Sauna Peace), held at the MUJI Kamppi Small Gallery.
This exhibition brings to life a beautiful Finnish philosophy: the sauna as a sanctuary of mutual respect and inner quiet, where the noise of the outside world fades away. Through her delicate watercolors—depicting serene landscapes and human moments through gentle animal characters—Pive invites us all to find a moment of “peace” in our busy lives.
We believe in the power of art to foster well-being and reflection, and we are honored to help bring this unique perspective to the community in the heart of Helsinki.
✨ Exhibition Details:
Venue: MUJI Kamppi Small Gallery (Kamppi Shopping Centre, 4F)
Exhibition Period: Jan 30 – March 1, 2026
Opening Reception: Jan 29, 17:00–19:00 (Artist will be present)
Meet the Artist & Art Print Sale: Sat, Feb 7, 13:00–16:00
We invite you to experience this peaceful journey into Finnish nature and tradition.
Kettu Galleria x Osmia Collaboration Debuts at Keio Department Store
The best collaborations often happen when two worlds meet. This autumn, Finnish fragrance house Osmia and Kettu Galleria by visual artist Pive Toivonen joined hands to create a collection that blends the serenity of Nordic nature with the playful spirit of Finnish art.
The result is a series of sauna aromas, room fragrances, and aroma candles, all crafted with natural ingredients and carrying the essence of birch forests and sauna traditions. Each piece is wrapped in Toivonen’s imaginative illustrations, adding a lighthearted, human touch to fragrance. It is a meeting point of scent and story — a way of bringing Finland closer to everyday life.
Alongside the collaboration, Toivonen’s art prints and postcards are also available, offering buyers a chance to experience her well-loved depictions of sauna culture, animals, and the landscapes of the North.
The project marks the first introduction of this collaboration to Japan, presented within the setting of Keio Department Store’s Nordic Fair. For Monordi, facilitating the meeting of Osmia and Pive Toivonen reflects a continuing commitment to building bridges between Nordic creators and new audiences abroad — with respect for authenticity, quality, and cultural context.
Why It Matters
For Japanese retailers and distributors, this collaboration is more than just a product launch. It demonstrates how Nordic design and fragrance can complement each other in ways that feel both timeless and contemporary. By connecting fragrance with art, the collection invites customers to engage with Nordic lifestyle on multiple levels — emotional, sensory, and visual.
Hokuosai 2025 at Keio Department Store (Shinjuku, Tokyo)
Dates: September 18 (Thu) – 28 (Sun), 2025
Hours: 10:00 AM – 8:00 PM (closes at 5:00 PM on the final day)
Venue: Keio Department Store, Shinjuku, 7th Floor, Main Exhibition Hall
Theme: Crafts of the North
Highlights: Discover Nordic handicrafts, traditional design, vintage ceramics, food specialties, and hands-on workshops that let you step into the world of Scandinavian living.
Osmia × Pive Toivonen Collaboration Series (Japan Debut)
Sauna Aroma: Sauna Vihta, Birch
Room Fragrance: Sauna Vihta, Birch
Aroma Candle: Sauna Vihta, Birch (Limited edition – available only while stocks last)
Pive Toivonen Artwork
Sauna-inspired Art Prints
Postcards
Collaboration Opportunities
Kettu Galleria and Monordi Oy actively welcome new partnerships. We are particularly looking to connect with sauna owners, wellness operators, and sauna-related product companies who see the potential in creating original goods with the distinctive art and designs of Pive Toivonen.
If you are interested in developing bespoke items that celebrate sauna culture with a unique artistic identity, we would be delighted to hear from you. Together, we can shape new ways of bringing Nordic creativity into everyday life.
For inquiries, please contact Monordi Oy at kettu.galleria(at)monordi.fi.
Monordi Oy is pleased to announce that Kettu Galleria will take part in Habitare 2025, Finland’s largest design event.
At our booth, we will present 20 sauna artworks created in Finland and Japan, alongside a selection of collaborative products featuring the art of Pive Toivonen. Pive herself will also be present at the booth, offering a unique opportunity to meet the artist in person and hear more about her works.
This exhibition is a must-see not only for art and design enthusiasts but also for those involved in sauna culture. We warmly welcome you to visit our booth during the event in Helsinki, and will offer 10% discount for all of her art prints for the visitors!
Event Information
Venue: Helsinki Messukeskus
Address: Messuaukio 1, 00520 Helsinki
Dates: September 10 (Wed) – September 14 (Sun), 2025
Opening Hours:
Sept 10 (Wed) 9:00–18:00 (9:00–12:00 reserved for media & professionals)
Sept 11 (Thu) 10:00–19:00
Sept 12 (Fri) 10:00–20:00
Sept 13 (Sat) 10:00–18:00 ★Pive’s at the booth
Sept 14 (Sun) 10:00–18:00 ★Pive’s at the booth
Booth Information:
Hall: 3
Booth No.: 3e34
Booth Name: “Kettu Galleria by Pive Toivonen / Monordi Oy”
Exhibited Artworks
★ Click the art’s names below and you can see the details!
Kettu Galleria and Monordi Oy are also seeking sauna owners and sauna-related product companies interested in developing original goods using the art and designs of Pive Toivonen.
We have already collaborated on sauna aromas and sauna product lines, creating unique items that combine art and sauna culture.
If you are interested in developing your own original products, we invite you to visit our booth during Habitare 2025—or get in touch with us directly at:
kettu.galleria(at)monordi.fi
This year’s Habitare participation is an opportunity to showcase our unique perspective that connects art and sauna culture. At Monordi Oy, we are committed to supporting Pive Toivonen’s work while fostering cultural exchange between Finland and Japan.
At Monordi, we are always seeking new ways to help our creators reach audiences in meaningful and innovative ways. That’s why we are proud to announce a fresh collaboration between Finnish visual artist Pive Toivonen and the digital sauna platform SaunaAtlas—a partnership that seamlessly blends visual storytelling and wellness culture.
Art Meets Sauna, Digitally
Known for her humorous, tender depictions of sauna life where people appear as charming animals, Pive Toivonen has spent years documenting sauna experiences across Finland and Japan. Her work captures not just the architecture of saunas, but the emotions and memories attached to them.
Now, through SaunaAtlas’s digital sauna map—a platform that catalogs thousands of public and private sauna locations globally—Pive’s illustrations are being brought to life in an entirely new medium. Viewers can explore her artwork while browsing the map and even purchase prints directly through the platform.
A Natural Fit
“I wanted to find a channel where sauna people anywhere can discover the feeling of the sauna experience. SaunaAtlas was the perfect partner,” says Pive Toivonen.
The collaboration doesn’t stop at the map. Selected sauna locations will showcase Pive’s work on-site, further integrating art into the sauna journey, both physically and emotionally.
Culture, Wellness, and Visual Storytelling
This partnership exemplifies what Monordi strives to do best—connecting art, commerce, and culture. Through this project, we aim to support Finnish sauna culture and expand the reach of contemporary illustration both within Finland and internationally.
“A sauna is not just a building—it’s a memory, a feeling. Pive’s art brings that to life,” notes Janne Orava, co-founder of SaunaAtlas.
Through this store, you can purchase Pive’s artworks directly while also exploring the stories behind each piece. Discover her artistic vision and creative process, and find the perfect artwork for you.
Currently, the store features her sauna-themed art, with more works to come. These unique pieces, blending sauna culture and art, beautifully capture the essence of Finland.
You can also view these artworks at the MUJI Small Gallery Helsinki exhibition. On March 8 and 9, from 13:00 to 16:00, Pive Toivonen will be present for a live painting session—an opportunity to see her technique up close and meet her in person. We warmly invite you to visit! You can find more details about the exhibition at the bottom of this article.
For Sauna Owners and Business Operators
Monordi Oy is looking for licensees interested in creating products using Pive Toivonen’s artwork. Would you like to enhance your business with her unique art?
We can also support the promotion and sales of licensed products through the Kettu Galleria website, online store, and social media channels. If you are interested, feel free to reach out to us. You can also find more details about the licensing from this document.
Let’s share the wonderful Finnish sauna culture and create unique experiences through Pive’s art!
【Muji Exhibition Details】 Venue: MUJI Small Gallery, Kamppi, Helsinki Address: Kauppakeskus, Urho Kekkosen katu 1, 4th floor, 00100 Helsinki Exhibition Period: February 28 – March 30, 2025 Opening Hours: ・Monday – Friday: 10:00 – 20:00 ・Saturday: 10:00 – 19:00 ・Sunday: 12:00 – 18:00 Hours are subject to MUJI’s official schedule (please check MUJI’s website for details).
★ Live Painting Sessions: March 8 & 9, 2025, 13:00 – 16:00
Monordi is pleased to announce an exhibition by Kettu Galleria, a sauna art brand by Pive Toivonen, a Finnish visual artist and illustrator. The exhibition will be held at MUJI “Small Gallery” (Kamppi, Helsinki) from February 28 to March 30, 2025.
Kettu Galleria MUJI exhibition poster
This exhibition will showcase over 30 sauna-themed artworks, allowing visitors to experience Pive’s warm and vibrant artistic style up close. Her use of gentle colors and charming depictions of animals and saunas with them create a delightful and inviting atmosphere. Families with children are especially welcome to visit. The sauna artworks can be purchased at Kettu Galleria Official online store as well.
Additionally, on March 8 and 9 from 13-16 p.m., Pive will be present at the gallery, offering a unique opportunity to watch her paint live. For more details will be posted soon, please check our Instagram.
For Sauna Owners and Industry Professionals
Would you like to incorporate Kettu Galleria’s artwork into your sauna’s branding and promotion? Licensing opportunities are available. As an example, Rauhaniemen Kansankylpylä, a public sauna in Tampere, Finland, has collaborated with Kettu Galleria to create original postcards featuring its sauna-themed illustrations. If you are considering ways to enhance your sauna’s atmosphere, we highly recommend experiencing Kettu Galleria’s works in person through this exhibition! Also, you can find detailed information about the art licensing case of Kettu Galleria in this document. If you are interested, please feel free to contact us!
Step into the world of Kettu Galleria’s sauna art—a must-see for sauna lovers and art enthusiasts alike!
Venue: MUJI Small Gallery, Kamppi, Helsinki Address: Kauppakeskus, Urho Kekkosen katu 1, 4th floor, 00100 Helsinki Exhibition Period: February 28 – March 30, 2025 Opening Hours: ・Monday – Friday: 10:00 – 20:00 ・Saturday: 10:00 – 19:00 ・Sunday: 12:00 – 18:00 Hours are subject to MUJI’s official schedule (please check MUJI’s website for details).
★ Live Painting Sessions: March 8 & 9, 2025, 13:00 – 16:00
The latest issue of Sauna-lehti, a Finnish magazine specialized in sauna, features an insightful article on Pive Toivonen, who has earned the title of “sauna artist” through her unique approach to sauna design and art. The article explores her journey from a passionate creator to an internationally recognized figure, particularly highlighting her successful ventures in Japan, where she has published a book and held exhibitions that celebrate Finnish sauna culture.
Toivonen’s work often incorporates animal figures, and the article delves into her thoughtful selection process, revealing how these motifs connect with Finnish heritage and nature. Each piece is infused with meaning, reflecting the deep relationship between the sauna experience and the natural world.
This feature not only showcases Toivonen’s artistic accomplishments but also mentions her role in bridging cultures through sauna art. Readers will discover how her innovative vision continues to inspire and elevate the traditional sauna experience, making her a pivotal figure in contemporary Finnish design. Don’t miss this compelling exploration of Pive Toivonen’s work and its significance!
We at Monordi are pleased to announce the successful completion of Habitare 2024, where Finnish visual artist Pive Toivonen made her debut booth exhibition. We were thrilled to see so many visitors come by and show interest in Pive’s sauna art.
From the feedback of those who visited the booth, it was clear that Pive’s sauna art, with its gentle watercolor touch, evoked a sense of relaxation and warmth. Many were also drawn to the charming animals depicted in her work, which caught the eye of visitors. Additionally, as Finns, they were intrigued by the illustrations of familiar saunas they had visited themselves, or that held special memories for them.
This experience has brought us much joy, especially seeing Pive’s unique sauna art gaining recognition. At the same time, we have learned a lot throughout the process. Moving forward, we are determined to continue raising awareness of Pive’s sauna art in Finland, ensuring that her work reaches an even wider audience.
We sincerely thank everyone who came by to support us at Habitare, and we look forward to sharing more exciting developments in the future.
Finland’s largest interior design and furniture exhibition, Habitare 2024, is just around the corner. This event draws countless design enthusiasts and professionals each year, offering a unique opportunity to experience the latest trends in design.
This year, Monordi is excited to showcase a booth featuring the works of renowned Finnish visual artist, Pive Toivonen. Pive is well-known for her beautiful illustrations, which have been featured in various events and publications in Japan. At this year’s Habitare, we are thrilled to present her latest works as well, which will be unveiled for the first time.
In addition, Pive will also be at the booth, sharing insights into her illustrations and the rich Finnish sauna culture. Visitors will have the opportunity to engage with her directly as she demonstrates her delicate drawing techniques and explains the stories behind her work.
We also welcome potential licensees interested in creating products using Pive’s illustrations and artwork to visit our booth. Her designs, with their unique Nordic charm and warmth, have captivated many, and in Japan, the market for sauna-related products featuring these charming illustrations is rapidly growing, especially in Japan where her various exhibitions/pop-ups/workshops have been organized and book has been published.
If you’re attending Habitare 2024, please stop by Monordi’s booth. We look forward to sharing the beauty of Nordic design and Pive Toivonen’s new creative vision with you.
We recently attended the World Sauna Forum 2024, held on June 6th and 7th in Jyväskylä a great opportunity to meet face-to-face with our partner companies and friends from Japan, Finland and many other countries, as well as to make new connections. We Monordi were particularly delighted to introduce our service and products to many attendees. We eould like to extend our heartfelt thanks to Sataman Viilu and Savutuvan Apaja for providing the venues, and to Sauna froum Finlland for ourganizing such a fantastic event. Monordi remains committed to being a bridge between Japan and Finland. Additionally, we warmly welcome individuals from other countries interested in Japanese market. Thank you for your continued support.
